We say it often and we’ve even made it our main credo: Challenge Everything.

Time for a little background about why this fits so well with our mission, which is all about entrepreneurship.

When the first concept for Exvo came into focus, a lot of time was spent on analysing the process of entrepreneurship. Trying to drive through to the core of what it is about, how it works and how we could best structure our added value.

I mean, entrepreneurship is everywhere in our society and it’s woven into the fabric of our culture. Not as much as we would like at Exvo, but stil, it’s there. But why? Where does it come from?

We put it down to human nature. A mix of darwinistic drive, curiosity and pragmatism, which in this process together create value for the individual, and this is key, value for others.

And the process of entrepreneurship always starts with a challenge:

It’s challenging the why, how, what and where.

It’s challenging the status quo.

It’s challenging the way things are done now.

It’s challenging what you think you know.

It’s challenging the limits and the edge.

It’s challenging others.

It’s challenging yourself.

Entrepreneurship is Challenging Everything.