I like technology and coding a lot. It’s fun to come up with something and make try to make it work.

But there’s no way I’m a good enough coder to make changes much bigger than editing some text in HTML, in our operational code, or maybe some CSS. So I don’t touch it. Even though I would like to try to do so and get better at it.

But I don’t. I leave it to the pro’s.

I can’t do it, because that would mean everything in the meantime, until I would reach pro level too, would be mediocre. So I have to restrain myself in order to keep our standards up.

I think this is something that should be considered more often. You can’t do it all, you can’t posses every talent. In order to keep the standards intact you need to be successful, simply leave it to the pro’s.

In other words know thyself and act accordingly, cause it will hurt you.

You have probably seen successful companies out there that for no business reason, have their web presence created by the resident tech-hobbyist. It’s always a huge disappointment and hurts the company’s profile. Don’t fall into this tender trap.

The Exception

There’s one big exception to this rule. When you can’t (afford to) hire or find someone else to do if for you, only then you can settle for your own talents. You have to. Action is better than no action.

Survival comes first, but excellence comes by knowing your strengths and weaknesses.