I received about 25 – 35 spam messages today. I don’t get what these guys are thinking! Are they thinking at all?

They still don’t get that they need my attention to market to me.

Spam is never ever going to get my attention, so it’s never ever going to work.

It’s like screaming at the top of your lungs in the middle of the desert. Never going to work. They are invisible to me.

The same goes for all these commercials on TV I never ever see. I don’t give them attention (I actually don’t even see them) so it’s absolutely positively impossible to sell me a new brand of detergent that way.

It seems spammers are not the only people not embracing permission marketing like they should.

But the most fascinating to me, is that there’s not even a chance it’s going to work. And still, many, many companies pursue this way of operating.

Maybe it’s time to explore this issue a bit more. Maybe we can help avoid making the same mistakes they do.

Permission Marketing

The concept of permission marketing is elegantly simple:

I have a limited amount of attention to spend.

I usually spend my attention wisely and try not to waste it on crap.

So if someone wants to market to me, they need my attention and they can’t waist my attention on nonsense.

That means they need to ask me for my attention and then when I give my attention they must use it very wisely, otherwise they won’t get it again.

They need my permission to market to me. And they need it from every other person they want to market to, including you.

Think about it, they can scream and shout all they want, until you decide to listen, you can’t hear them.

WHAT??? PERMISSION???

Yes, that might take a little getting used to. Too many companies still don’t get this right. The ones who do continuously outpace the rest. It’s very worthwhile to stop wasting your marketing budget on advertising virtually no-one sees. Imagine what you could do if your message was actually heard by people who want to hear it?

Start marketing to people who want to hear from you and your effectivity skyrockets. And your profits probably soon will follow that path.

But we have to be fair, it can be hard to make the switch from blasting your message into the world, to starting to politely converse, so we’ll dedicate a series to the subject of permission marketing and give you some ideas of how to get started.

Need Help Now?

Can’t wait? Need help now? Contact us.

The Guru

Permission Marketing was popularised as a concept by Seth Godin. Reading his books is a very good start to get on the road to recovery.